Jim Beam is a proud supporter of our nation's troops and wanted to do something big to honor them. Thus, Jim Beam partnered with Zezza Network and Edleman PR to launch the "Salute Soldiers with the Spirit of America" contest. Zezza Network infused the creative look and feel of upcoming Jim Beam campaigns into the design of the contest pages on JimBeam.com. Zezza Network also extended the contest entry functionality to the Facebook fan page. Participants were able to nominate an active duty service member or a veteran for the chance to win tickets to the races at Churchill Downs, a Pebble Beach golf tournament, a Kid Rock concert and other prizes.
Designed to embody the spirit of The Red Stag by Jim Beam™ TheRedStag.com incorporates rich imagery and motion to communicate the brand's personality. Optimized for social media, the site delivers important product information and a memorable visitor experience to spark conversation and match the bold attitude of the brand: TheRedStag.com is where A Different Breed of Bourbon meets a different breed of website.
With the success of Manhattan GMAT, the industry leaders in test prep courses decided to focus on the needs of the LSAT student. Once again, they turned to Zezza Network for a corporate identity and overall visual representation for the new ATLAS LSAT brand. Zezza designed and built a website appealing to recent college grads looking to take the LSAT. The website houses course and teacher information, training centers, a student community center and a store selling supporting products and supplies.
For its newest product, Red Stag By Jim Beam™, Beam Global Spirits & Wine, Inc. partnered with America's favorite bad boy, Kid Rock, for his summer 2009 "Rock 'n Rebels" tour. Zezza collaborated with the Red Stag by Jim Beam™ brand team to create a Kid Rock microsite featuring the "Call of the Wild" sweepstakes, Kid Rock ringtones, multimedia clips and an "On the Road" tour gallery.
Jim Beam®, the world's #1 bourbon, worked hand-in-hand with Zezza to launch mobile websites for their various brands. Beam and Zezza also worked closely together in pioneering 2D code technology within the wine and spirits space. Zezza created and managed 2D codes linking to Jim Beams mobile sites, making Jim Beam one of the very first wine and spirits brands to incorporate 2D code technology in their print advertising.
As one of the leading and fastest growing GMAT Test Prep course companies in the United States, Manhattan GMAT turned to Zezza to help design and architect a new site. To suit client needs and goals, Zezza created a website that attracts and convinces students in their offering, supports their existing student community and sells applicable products and supplies. The site also serves to recruit new talent in the form of instructors.
The Beanstalk Group is the world's leading brand licensing agency, with clients like Harley Davidson, Jaquar, AT&T and Ford Motor Company. Zezza provides them in-depth Search Engine Optimization (SEO) and ongoing Social Media efforts to be sure they are among the top ranked on the web. Zezza has helped The Beanstalk Group move from virtually unranked to ranked in the top 3 of major search engines.
Beam Global Spirits & Wine, Inc. is the home of many of the world's most famous bourbon brands. Jim Beam®, the world's #1 bourbon, worked hand-in-hand with Zezza to launch the first user-generated video contest for a bourbon brand. Zezza worked on all aspects of the contest, from marketing to design to development, and helped to generate a huge amount of buzz for Jim Beam.
For Knob Creek®, Zezza has created an interactive, relationship marketing-driven website that allows visitors to discover the depth of Knob Creek. With features like personalized labels, social media applications, Google Maps integration and user-submitted recipes vistors are always engaged. The members-only area, The Stillhouse, allows members to dig deeper into the spirit of Knob Creek with activities and information true to Knob Creek form.
Kwittken & Company is an elite, full-service public relations and marketing agency that provides its clients with results that extend far beyond traditional PR. For such a rapidly expanding agency, Zezza Network needed to create a clean site that was easy to update and informative to both prospective and current clients. We built and designed the website with a Content Management System (CMS) so that Kwittken can edit and update website content to keep up with their needs.
Congress has officially declared bourbon America's Native Spirit and Zezza Network has built a website to honor this new tradition. Full of animation and hidden information, the site is engaging and informative. It showcases the history of bourbon, highlighting different Jim Beam spirits, recipes and tasting methods. If you really want to participate in America's Native Spirit, you can check out the RSS feed and the Facebook application that we built so that in one way or another, bourbon is always at your fingertips.
El Tesoro® de don Felipe Tequila is one of the last handmade tequilas. Keeping the handmade feel that is so important to El Tesoro, Zezza has created a website that not only honors the heritage of the brand, but provides an interactive and engaging atmosphere for visitors including video, commenting & the popular "Ask Carlos" feature. Zezza became full owners of the Relationship Marketing program, Prima Vida, in 2008 performing email campaigns and other member outreach activities.
GreenerWay is a simple product that can make a world of difference—saving you money while helping the planet. As developers of this software interface and web site, Zezza has played a role in this endevour.
With a patented energy-saving system you gain the power to control and drastically reduce your monthly electric bill and the amount of greenhouse gases released into the air.
Made from their own special, time-honored recipes, the Small Batch bourbons capture the true spirit of handcrafted bourbon. To showcase the Small Barch bourbons, Zezza designed and built a small budget-conscious redesign to the previous site. The website is the perfect way to highlight the portfolio and allow for expansion and breakout of the brands.
The Stuff Inside recognizes the 214-year heritage of Jim Beam® Bourbon and celebrates people and organizations that demonstrate character and integrity. Jim Beam and Zezza are happy to champion The Stuff Inside, wherever we find it. Zezza created an innovative, entertaining website that encourages visitors to share their thoughts and spread the word through interactive navigation and prominent social media features.
As one of the fastest growing brands in the "critter wine" categories, the Little Penguin really stands out. As the interative agency of record for this Foster's Wine Estates brand, Zezza has created an interactive website that brings out the fun nature of the Little Penguin. Zezza has run a successful viral video contest and created a social media platform around the "Dating and Mating" promotion.
Developed in support of the Kid Rock Call of the Wild Sweepstakes, The Red Stag by Jim Beam™ Dynamic Screensaver automatically updates with news, photos and Kid Rock tour info. In fact, Zezza has created the whole screensaver to be updateable; keeping it fresh, fun and relevant to the consumer and brand.
In correlation with the Kid Rock partnership, Red Stag by Jim Beam™ launched the “Call of the Wild” Sweepstakes giving fans and consumers alike the chance to win a trip to Vegas for a private Kid Rock concert. For the launch of the sweepstakes, Zezza created a multi-entry platform allowing consumers and fans to enter through various channels such as text-to-enter, Facebook, the website itself and various widgets placed on other outlets.
Zezza manages JimBeam.com, the primary online property for Beam Global Spirits & Wine’s flagship brand, Jim Beam®. Beyond engineering the site’s content and managing the online store, Zezza leverages the brand’s social media properties to drive interest in brand activities. Zezza manages viral video contests for the brand, integrates with print and TV campaigns, manages relationships with Beam’s online consumers, heads up email marketing efforts, monitors site traffic, performs search engine optimization, and collaborates with agency partners for a cohesive online presence.
Zezza creates shareable "widgets" to live across our online properties as well as on blogs, news sites, iGoogle homepages, and a multitude of other places. Some past and present executions include a dynamic screensaver for Kid Rock and Red Stag by Jim Beam™ and entry points for the brand's "Call of the Wild" Sweepstakes, an Expedition Map and iGoogle Gadget for Knob Creek®, Facebook Applications for Jim Beam®'s "The Remake" and Americas Native Spirit, as well as a "fake news" viral e-mail generator and Facebook Petition App for Wrigley Field’s Save Our Name campaign.
Zezza has spearheaded 2D mobile campaigns within the wine and spirits industry, helping to create a connection between the offline and online worlds by allowing users instant access to information via their mobile phone. Zezza worked with Jim Beam®'s "The Stuff Inside" campaign and Hornitos Tequila™ to create mobile sites that are linked to via 2D codes on print ads featured in magazines such as Rolling Stone and Playboy. The 2D codes allowed users to access video clips, ringtones, and downloadable wallpapers.
Digital gifting inside of Facebook is wildly popular. Facebook users can send and receive small graphics that appear on their profile page and with messaging attached. Looking to create a new, exciting way for friends to “share drinks”, Zezza created the America's Native Spirit Facebook app as a means for bourbon fans to send and receive drink gifts based on the Beam product line.
Your Survival™ is a guide to help you plan for, cope with and recover from any disaster. Created by Zezza, the website compliments a 90-minute DVD featuring Dr. Bob Arnot along with a 78-page book available in major bookstores, on Amazon and through affiliate marketing partners. The site provides visitors with news as well as disaster recovery and survival tips. Site integration includes a communications hub for family members to keep track of each other, message each other and stay in touch during disasters.
Top PR and Marketing agencies know that social media is important and many of them have turned to Zezza due to our expertise in Social Media PR and Newsroom (SMPR/SMNR) development. Zezza is at the forefront of the SMPR/SMNR, creating a platform for brands and clients to house press releases, news, video, photos and consumer information in one living online location. Zezza has created content-rich SMPR/SMRNs that engage the press and bloggers, allowing the brands to become a part of the online conversation.
With a main page comprised of overarching Jim Beam® activities that support everything from product extensions and sports sponsorships to detailed topical releases providing media assets and more information, the Jim Beam Social Media Newsroom (SMNR) has given the brand and PR partners a valuable tool for engaging the press and blogger community. Zezza has created a one-stop shop where visitors can download hi-res press images, find the most update-to-date press releases, watch and embed video clips, and share any release via social bookmarking.
Beginning as the hub for this product's launch information, the (ri)1 Whiskey Social Media Newsroom (SMNR) soon evolved into the main online presence for the brand. Zezza created this site to give the brand and PR partners a valuable tool for engaging the press and blogger community. Through a content management system (CMS) the brand is able to fully manage the page, posting all of the company's online updates, links to blogs and video clips to fully engage in social media to promote the brand.
One of the leading arbiters in luxury menswear, Paul Stuart reached out to Zezza Network to develop a successful email platform and gain more traction to their website through SEO. Zezza successfully designed and created their email strategy utilizing industry email best practices. Our platform allows Paul Stuart to manage and maintain their database and deployments on an ongoing basis. Zezza also provided in-depth Search Engine Optimization (SEO) garnering a significant bump in their search engine ratings.

